Massimedia is visual storytelling for digital platforms

Massimedia delivers powerful visual storytelling solutions for the communication of social and political issues.

Visual storytelling enhances the production and analysis of your multi-stranded digital narratives.

Massimedia leverages aesthetics, composition and colour to design effective messages.

Visual storytelling combines advocacy for your cause with the powerbroking potential of today's digital audience.

Massimedia is based on 20+ years of professional practice and consulting across Europe and Asia.

What could it do for you?


Why Massimedia

My name is Massimiliano.

I’m a visual strategist, digital consultant and scholar.

My focus is the creation of effective digital and interactive visual storytelling.

I have worked as a multimedia journalist for 20+ years from Morocco to China and consulted for the Diplomatic Institute of the Italian Ministry of Foreign Affairs.

My client portfolio includes the UN Agencies IOM, ILO and UNESCO, private partners in the business sector, media industries and research institutions such as the British Academy.

I am fluent in Italian, English and Persian. I have a working knowledge of Arabic.

I was awarded my PhD at the University of Exeter (UK) in 2014.

Since then I have been researching, consulting, training and teaching (Senior Lecturer at the University of Westminster).

And – of course – making visual stories…

Training & Consulting

What is Visual Storytelling? Interview at the UN/ILO HQ © ILO 2018 .

Interactive  Visual  Storytelling

Interactive Visual Storytelling


Visual storytelling is easy to call for, but hard to accomplish.


Visual storytelling’s content and formats require the appreciation of the several factors impacting on its reception, from the audience’s background to the unpredictability of unfolding events


In response, Interactive Storytelling recognises the acquired centrality of visual storytelling with the aim of turning digital multimedia communication into a co-creative dialogue.


Since 2010, I have been researching and practising how to sensibly achieve such aim. Further, as I focus on the representation of the ‘Other,’ Interactive Visual Storytelling is arguably the most honest approach.


Let me show you the awarded project I conducted on The Tentmakers of Cairo as an example of how interactive communication can push the possibilities of visual storytelling into new territories…


The Interactive Platform
Recent Exhibitions

Recent Exhibitions


Above – HH Sultan III bin Muhammad al-Qasimi, ruler of the Emirate of Sharjah, opening my 2012 exhibition in Durham (UK) .


United Nations Intercultural Communication event – New York (USA), 2017

A retrospective of my photographs from Cairo to China

The Streaming Museum – New York (USA), 2017

A retrospective of my photographs from Cairo to China

The Oriental Museum of Durham (UK), 2014

Permanent exhibition – The Tentmakers of Islamic Cairo

I have been exhibiting regularly since 2003.

Tentmakers - The catalogue


A selection from my portfolio of international visual journalism covering daily news and long term projects from Morocco to China