Visual Storytelling Training

By weaving visual storytelling and design together through digital platforms, I’m finally able to publish my Multimedia Communication Matrix.

The Multimedia Communication Matrix offers a thought-provoking insight into the opportunities and threats inherent in today’s digital sphere.

Its final aim is to encourage stakeholders to critically address intercultural communication, visual communication and the building of interactive platforms to promote their chosen cause and enhance their impact activities.


Multimedia Communication Matrix

The Multimedia Communication Matrix (MCM) relies on 20+ years of professional experience and academic research to inspire and equip those who attend my courses with the skills and confidence needed to successfully manage their digital projects.

Similarly, my delivery of theory and hands-on competencies is continuously revised and enhanced to best match my client’s requirements.

I am particularly proud of and recognised for my ability to navigate and positively engage the cultural sensitivities of those involved in my training events.

Previous and on-going clients include universities, media agencies, international institutions and private partners e.g. The Iranian State Radio in Tehran (Iran), the NGO NASYO in Baghdad (Iraq), the UN Agencies IOM, UNESCO and ILO alongside the Diplomatic institute of the Italian Ministry of Foreign Affairs.

Over the last year alone, I was privileged to contribute to the following events…



International Labour Organization

On November 20-22, 2017 I delivered an intensive 3-day training on Visual communication and digital storytelling for gender mainstreaming at the Training Centre of the International Labour Organization of the United Nations (ILO / UN)

We explored the extent to which visual communication and digital storytelling are to be strategically employed towards gender mainstreaming actions and comprehensive policies.

Specifically, we learnt how to incorporate into media campaigns the visual and emotional qualities of contemporary communication.  Upon that, we enhanced shifting storytelling formats and techniques to finalize gender-focused research and practice.

The training consistently applied my Multimedia Communication Matrix, to complement established SWOT activities as the best tactic to finalize comprehensive strategic communication.

As a result, the workshop led participants to understand and practice tools and competencies fundamental for their daily activities.


This most rewarding experience led me to present my approach to storytelling teaching and practice at the ILO HQ in Geneva early in January 2018.

Powerful images, combined with digital technology have become central to the way we communicate.  Instead of simply illustrating stories, innovative multimedia techniques allow the image to be the story. 

How to guide audiences along multiple strands and layers of visual narration, with text playing a secondary role?

How does this work?  What are the possibilities and challenges?  What’s next?





On April 24th, I presented at a BBC public event my developing mobile App to teach and learn visual journalism.  The event was hosted by the Arabic service and focused on the future of digital journalism.


Over the last years, media forms and formats boomed to produce an over-abundance of media productions across multiple digital platforms; by far, the vast majority of said media productions are images.

It is estimated that more images were produced in 2017 than throughout the whole history of photography till 2007.

This translates into an over-populated trans-format communication space where the same image might appear simultaneously on Instagram, Twitter and FB.  Does this image remain the same on different platforms?  Does it maintain the same message?  Does it eventually share the same communicative aim or does it target different audiences in distinct ways?

As a result, what is today’s digital journalism?

How to produce it and have it recognised?

More importantly, how to make a living as a digital journalist?


More information on my developing App – The Meta-Image is available on the dedicated section of this website.



Teaching in China

Most recently, I spent the whole of June 2018 teaching in China.

On the 5th, I brought my theoretical research (with a hands-on workshop) to the Beijing Normal University for a one-day session on the role of montage in visual communication.


The rest of the month was spent at the Shanghai Institute for the Visual Arts (SIVA), where I run a project-led series of master classes.




SIVA - Shanghai Institute of the Visual Arts

The master-classes The Image As Storytelling provided students with a learn-by-doing experience in multimedia production for interactive storytelling.

These hands-on master-classes made students think about critical topics as they were practicing the extent to which the visual is the backbone of today’s digital communication.

Activities built up on a reviewed understanding of the visual language specifically arranged for multimedia journalism and digital storytelling production.  In so doing, students were accompanied throughout the whole process of creating a short project in multimedia journalism and/or interactive storytelling to be published online as part of their digital portfolio.

These activities welcomed students from any background provided they had a basic experience of producing media contents with their smartphones.

What did we talk about?


The Image Is Storytelling

Montage As Storytelling

Design As Storytelling

Remix And Mash-up For Storytelling

Aesthetics As Storytelling

Making Sense Of Storytelling

Making Your Storytelling WORK!

Storytelling Through Analytics and SEO


These masterclasses are the combined result of the research and practical expertise I have been developing for the last 25 years.  They are arranged around a core of best practices which I continuously question and specifically revise in dialogue with the participants’ interests.

In other words, my training on The Image As Storytelling makes participants experience a different understanding of the visual language and consequently question how to incorporate lessons learnt into their daily practices.

For SIVA’s students attending the master classes, you can access your online projects here.


Do we live in a visual age?  How does the visual communicate? 

What are the problems of communicating visually across cultures?



Would you like to know more about my academic research framework?

Do write to me and let’s explore what we can work out together…